amazon > amazon Employee Directory > Omid Behzadian
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Omid Behzadian
Principal Product Manager, Publisher Ad Tech
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Location: Seattle, Washington, United StatesApprox. Years of Experience: 19
Omid Behzadian's Current Workplace
Amazon
Company Size
2500+
Amount Raised
$8.1B
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.
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Notable Investors
DBS Bank, Kleiner Perkins, Mizuho Bank, AOL
SaaS
Sales
Retail
Delivery
Software
Internet
Shopping
Shipping
E-Commerce
Crowdsourcing
Transportation
Delivery Service
Business Development
Office Administration
Experience
Principal Product Manager, Publisher Ad Tech
Amazon · Full-time
Oct 2023 - Present
1 yr 1 mo
Product Manager, Ad Platform
Facebook · Full-time
Jul 2020 - Oct 2023
3 yrs 4 mos
Leading a set of strategies to improve the ad buying experience with the Ads Manager tool, which is the tool that drives a majority of the company's multi-billion dollar ads business. Key initiatives that I am responsible for are: - Work with engineering leadership to modernize our ad buying architecture to improve reliability and performance of key advertiser workflows. - Work with Data Science and User Research to better quantify advertiser pain points across the different workflows in the product. - Develop a governance process and tooling to enforce the quality bar of the dozens of product teams who build into the ad buying platform.
Amazon
Oct 2016 - Jul 2020
Product Lead, Advertising Platform
Jul 2019 - Jul 2020
1 yr 1 mo
Lead product manager responsible for building the next generation ad serving platform for Amazon multi-channel advertising that improves the efficiency and accuracy of ad serving through machine learning and experimentation.
Product Lead, Alexa Voice Service (Smart TV Segment Lead)
Jul 2018 - Jun 2019
1 yr
Product lead responsible for establishing Alexa's footprint in the Smart TV category. Worked with the Alexa Device Software team to launch the Alexa Smart Screen SDK to support a multi-modal experience tailored for the television screen. Worked closely with LG Electronics as the first partner to launch an Alexa App based on the Smart Screen SDK,
Senior Product Manager, Device Advertising (Fire TV/Tablet, Kindle, Alexa, Amazon Sponsored Phones)
Oct 2016 - Jul 2018
1 yr 10 mos
Responsible for partnering with the Amazon Devices business to launch new ad products that drove significant free cash flows to lower the selling price to Amazon customers. Key initiatives worked on include: - Launch of a number of ad serving features to improve ad delivery and measurement for Fire Tablet and Fire TV ad products - Partnered with Alexa team to establish a strategy for monetizing through ads
Senior Product Manager
Amazon Web Services
Jul 2014 - Sep 2016
2 yrs 3 mos
Product Manager on CloudFront, CDN offering for AWS. Increased adoption from Media customers by more than 500% as measured by traffic delivery in 2 years. Key responsibilities / achievements included: - Partnered with the Amazon Video team to launch a new CDN optimized for high bandwidth and long tail catalogs (multi-PB) - Developed a sales strategy to target media customers with high traffic volumes with private deals.
MBA Candidate
Columbia Business School
Aug 2012 - May 2014
1 yr 10 mos
Senior Strategy Consultant, Chief Analytics Office
IBM
Jun 2013 - Aug 2013
3 mos
Partnered with IBM Watson Research Center to present a proposal to utilize analytics to more accurately set sales quotas for IBM's internal sales reps. Presented the proposal to IBM's chief economist. Received a full time offer to join the team post graduation.
Senior Consultant
The North Highland Company
Jul 2010 - Jul 2012
2 yrs 1 mo
Worked on variety of strategic consulting projects in the Healthcare, Pharma and Telco verticals. Key projects included: - Analyzed an opportunity to implement a real-time decisioning system within a Telco's distributed call centers to reduce churn rate especially among high value customers. - Worked with a state medicaid agency to design a program to incentivize the adoption of Electronic Healthcare Record (EHR) systems within the healthcare community.
Deloitte & Touche
Sep 2005 - Jul 2010
Senior Consultant
Sep 2007 - Jul 2010
2 yrs 11 mos
Consultant
Sep 2005 - Aug 2007
2 yrs
Education
  • 2012 - 2014
    Columbia Business SchoolMaster of Business Administration (MBA)
  • 2001 - 2005
    UCLABS, Computer Science and Engineering