Staff Product Designer
Meta · Full-time
Apr 2018 - Present
• 6 yrs 7 mos
Meta AI
- Launched Meta AI integrations
Generative AI
- Building the future for creation experiences with AI
Facebook Gaming
Built the world's largest gaming community, inclusive for all players where I launched:
- Facebook Gaming Services
- Cloud Gaming
- Facebook Gaming Level Up Program
Press Coverage
- Washington Post
- Engadget
- Venture Beat
Microsoft
Jan 2012 - Mar 2018
Senior User Experience Designer
Feb 2016 - Mar 2018
• 2 yrs 2 mosEnvision and design future product experiences and strategy for Microsoft’s AI + Research, including the Bing search ecosystem on mobile, web, iOS, Cortana and emerging platforms. Research and present product R&D across competitive market landscapes. Develop scenarios and use cases. Create proof of concept designs, videos, and prototypes for executives to influence product strategy and portfolio development in areas of conversational agents, natural interactions with AI, and more.
Shipped Bing for business (Admin portal) for private preview
Demo viewed @ Satya Nadella's keynote at Ignite Conference
Press coverage:
Tech Crunch - http://tcrn.ch/2fLHuh1
ZDNet - http://zd.net/2yEbuin
"Conversation as a Platform" debut at Build Conference
Press coverage
CBS News - http://cbsn.ws/2y4NVlK
User Experience Designer II
Oct 2014 - Feb 2016
• 1 yr 5 mosDeveloped interaction design within Core UX, Social Incubations, Visual Creation teams. Researched and curated market intelligence, business insights, and user research to identify market opportunities and user needs with business goals. Specialized in Strategic Design and Future Experiences for Search.
Shipped:
Windows 8.1 Search Charm Experience (Music/Celebrities/Movies)
Bing Win8 app
Design Strategy:
Partnership collaboration with 500px, Pinterest, Twitter, among others.
Press coverage:
The Verge - http://bit.ly/10lcVxG
The Next Web - http://tnw.co/1piZGaR
The Next Web - http://tnw.co/1GY2zVG
User Experience Designer
Jan 2012 - Oct 2014
• 2 yrs 10 mosInnovate user experience and develop interaction design within Bing in the Core UX team.
Collaborate with designers, program managers, user researchers and developers to evolve the Modern Search Experience.
Shipped:
Bing Image search (7% of all Bing searches).
Bing Travel section (Flights/Hotels)
Bing Entertainment
Press coverage:
The Verge - http://bit.ly/MyxZr6
The Next Web - http://bit.ly/1SjHgrK
Mar 2009 - Jan 2012
• 2 yrs 11 mosFreelance UI/UX and visual design
User Experience Designer
Microsoft Research
Jun 2011 - Sep 2011
• 4 mos- Conceptualized, designed, and presented a social interactive app to stakeholders.
- Published and presented case study paper in the prestigious 2012 CHI Conference
- Designed user interface by creating user flows, wireframes and interactive prototype.
- Conducted user research by leading interviews with target users, created user scenarios, and made storyboard personas to develop behavioral insights on publishing with social networks.
Mar 2010 - Jun 2011
• 1 yr 4 mos- Designed and built a social nightlife mobile app prototype that delivered offers from local merchants to users, who can share the deal invites to friends.
- Created user experience with high-end mockups and interactive prototypes.
- Developed front-end website and back-end database management.
- Design prototype featured on the BBC. Our first initial prototype (SocialDrinkster) was featured by the BBC.
Coverage: http://news.bbc.co.uk/2/hi/americas/8683358.stm
Brand Marketing Coordinator
JAVOedge
Oct 2008 - Jun 2011
• 2 yrs 9 mos- Successfully publicized brand into major online media (CNET, CrunchGear, GeekSugar)
- Developed brand into a top ten electronics accessories brand on Amazon Marketplace with 200% increase in social media presence.
- Created editorial and multimedia content for marketing and advertising campaigns.
Interaction Designer
Socialbomb, Inc.
Jan 2011 - Mar 2011
• 3 mos- Designed clients’ social web apps, mobile apps, and games.
- Produced detailed schematics (from wireframes to mockups to interactive prototypes) as informed by user market research.
- Participated in team brainstorming and prototyping of client concepts.
Media Researcher
SpinSpotter
Oct 2008 - Oct 2009
• 1 yr 1 mo- Conducted media research and community user building at this award winning, VC-backed start-up.
- Analyzed and highlighted news media stories to check for accuracy, objectivity and bias.
- Increased site traffic by improving community engagement in online forums and social media.
- SpinSpotter was featured in Wired, The New York Times, Business Week and more.
Aug 2005 - Jul 2008
• 3 yrs- Designed daily news and feature sections for 200,000+ readership.
- Conceptualized storytelling through illustrations, graphics, and design layout of stories.
- Responsibilities covered conceptual cover planning, production oversight, photo editing and illustration work.
Designer
Detroit Free Press
May 2004 - Aug 2004
• 4 mos- Designed daily and weekly news and features sections in a four-edition, multi-zoned environment
- Coordinated with editors to produce inside and section fronts and checked for style consistencies.
Designer
San Jose Mercury News
May 2003 - Aug 2003
• 4 mos- Developed visual presentation for the newspapers' features section such as Arts & Entertainment, Style, Books, and Home & Gardening.
- Created conceptual illustrations to accompany story packages.
The Miami Herald
May 2001 - Aug 2002
Projects designer
May 2002 - Aug 2002
• 4 mos- Designed in-house marketing and sales materials for client presentations: creation of promotional flyers, PowerPoint sales presentations
- Analyzed market research data to accompany marketing presentations and materials for newspaper sales team.
Reporter
May 2001 - Aug 2002
• 1 yr 4 mos- Researched, developed and reported stories from community events, breaking news, and entrepenurial stories/community profiles.