LinkedIn InMail: Unbeatable Subject Lines for Success

A captivating InMail subject line can boost open and response rates by 50% or more. We've got your back if you want to make your InMails stand out in a busy inbox.  That's why we've created this ultimate guide on LinkedIn InMail subject lines. In this article, we'll explore the best LinkedIn InMail subject lines and tips, and examples to help you make a lasting impression, and we'll reveal the following:

• Expert advice for crafting irresistible InMail subject lines  • Stellar LinkedIn InMail subject line examples for inspiration  • Simplifying the personalization process for subject lines like a pro 

Penning the perfect InMail subject line can be challenging, with many potential pitfalls. A poorly crafted subject line might result in your InMail being left unopened, missing out on precious opportunities.

Essential considerations for your subject line

Crafting an impactful InMail subject line can be delicate, with numerous potential missteps. An ill-conceived subject line may result in recipients ignoring your InMail.

Here are some invaluable tips to enhance your subject line game:

Keep it short and sweet. Remember, you only have a few seconds to grab your recipient's attention. Make sure your subject line is brief yet impactful. You might miss the chance to present your offer if it's too long or unclear.

Add a personal touch. Customized email subject lines have the potential to boost open rates by up to 50%. Including multiple personalization fields, like the recipient's name, current job title, location, or company name, can improve response rates by up to 142%. Personalization builds a connection with the recipient and shows you've done your research.

Be specific Skip generic subject lines like "Just checking in" or "Quick question." Instead, make your message relevant to the candidate. A subject line like "[First name], your [top 3 skills] caught our eye! Check out this [job title] opportunity" is more likely to be opened than a generic one.

Throw in some numbers (if relevant) Subject lines with numbers can have up to 113% higher open rates. If applicable, include numbers related to salary, benefits, or employer review scores.

Make your call to action clear. Give candidates a clear idea of what you're offering: a job opportunity, informational interview, or industry insights. A compelling subject line encourages recipients to prioritize their InMail.

Now, let's take a look at some of the best LinkedIn InMail subject lines for 2023:

"Job opportunity at [company name] for [first name]" This direct, concise subject line instantly informs recipients of your offering. It's especially effective for well-known companies.

"[First name], we love your [domain] skills!" Emphasizing the candidate's skills and the job offer, this subject line can be tailored to specific companies and requires a bit of effort (or automation) for domain personalization.

"[Company name] is hiring [job title]s in [location]!" Perfect for volume hiring, this subject line creates a sense of urgency and leaves no doubt about your expectations.

"Impressed by your [top skills], [first name]" This personalized compliment shows you've researched the candidate's background and skill set. Use it selectively for niche talent with specialized skills.

"Join us in our mission to [short mission statement]" Ideal for companies with an appealing mission, such as sustainability-focused organizations.

"You're invited to interview for [job position name]" With a formal tone, this subject line is suitable for industries like government, healthcare, military, or space.

"[First name] and [company name]: a match made in heaven?" Highlighting the team aspect, this informal subject line works well for startups and younger audiences. Emojis add a fun touch!

"[First name], want to join [company name], the best place to work?" Emphasize your company's high employee experience rating with this subject line. It's particularly useful for companies with stellar reviews.

"Hiring top 1% talent, and [first name], you made the cut!" This message targets high achievers who value working with the best. It's perfect for strategy consultants and other high-performance-driven audiences.

"Seeking [cultural value] individuals like [first name] to join the [company name] team!" This subject line focuses on values and soft skills, encouraging the right candidates to apply by highlighting your company's culture.

Automating Personalized Subject Lines

Manually personalizing each message with details like [first name], [top skills], and [company name] can be time-consuming. Luckily, there are ways to automate personalized subject lines, saving you time and effort.

Here's how you can use a template to generate personalized InMails automatically:

Develop personalized outreach Create a personalized outreach message and add a personalized subject line. You can use Noon.ai for it and one from our list above or create your own. Include relevant personalizations from the options provided.

Craft personalized content Copy and paste a proven message, then add personalizations like [first name], [top 3 matching skills], or [current job title].

Send your personalized message. Once you've saved your template, it's easy to send tailored messages featuring the same subject line and content; just open an individual's profile and hit the send button. Alternatively, copy the message to use elsewhere.

As we wrap up this delightful journey through the world of LinkedIn InMail subject lines, it's time to unleash your creativity and charm! With these essential tips, winning examples, and automation secrets in your toolkit, your InMails will sparkle and captivate. So go forth and conquer those inboxes, one irresistible subject line at a time!