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LinkedIn InMail Essentials: Pricing, Complimentary InMails, and Savvy Alternatives (2023)

Raymond Guo
Apr 28, 2023
LinkedIn InMail Essentials: Pricing, Complimentary InMails, and Savvy Alternatives (2023) image

Dive into the realm of LinkedIn InMail credits - an indispensable tool for many recruiters, yet surrounded by mystery when it comes to pricing and alternative options. LinkedIn InMails offer a means to communicate with LinkedIn users who aren't in one's immediate network.

On LinkedIn, being connected with someone (referred to as a 1st connection) grants the ability to exchange unlimited messages at no cost. However, when attempting to connect with individuals outside one's network, either a connection invitation must be sent or InMails used to relay direct messages.

While InMails are typically paid features, there exist clever methods for sending them without spending a dime.

InMail Pricing Breakdown:

To unlock InMail capabilities, one must subscribe to one of LinkedIn's premium offerings, such as LinkedIn Recruiter or LinkedIn Sales Navigator. Each subscription tier comes with its own set of InMail credits.

For detailed information on LinkedIn subscription costs, be sure to check out this informative blog: LinkedIn Recruiter Pricing 2023.

Unleashing Free InMails: The Magic of Open Profiles

When InMail credits have run dry or only a free subscription is at hand, fret not! A secret strategy exists for sending InMails at no cost: targeting "Premium Profiles" (those with a golden LinkedIn badge) that have their Open feature enabled.

Though the shining golden badge signifies a premium user, it doesn't necessarily indicate an open profile. Users can choose to disable the Open setting, blocking free InMails from reaching them. Surprisingly, many premium users leave the Open setting enabled, either due to being unaware of its existence or intentionally welcoming outreach from 2nd and 3rd-degree connections.

With a Sales Navigator account, spotting open profiles is a breeze. This allows for the targeted sending of free InMails to those with open profiles. However, on basic or premium accounts, filtering for open profiles is no longer feasible. But don't lose hope! InMails can still be sent to prospects or candidates, keeping fingers crossed that their profiles are open and messages received.

For those looking to scale up, consider tools like Linked Helper. This solution aids in sending messages to premium profiles using a "trial and error" approach, potentially reaching 60-70% of premium profiles due to their open status.

InMail Alternatives: Creative Ways to Connect with Candidates

Should InMails prove too pricey or the pursuit of free InMails too cumbersome, fear not! Here are three savvy alternatives for reaching those sought-after candidates:

Connection Invitations Galore

All LinkedIn users have the power to send connection invitations. Once accepted, the magic of '1st connections' is unlocked. The bonus? Connection invitations grant access to each other's timelines, allowing for continuous updates. When extending an invitation, be sure to add a personalized message to introduce oneself and explain the connection request.

Embracing Alternative Outreach Methods

Consider exploring other communication channels, such as email, phone calls, or even Twitter. For certain candidates, these methods may yield higher response rates. For instance, software engineers might prefer email over InMail. To uncover email addresses, try email finders or sourcing engines.

Harness the Power of Talent Search Engines

Talent search engines reveal LinkedIn profiles similar to LinkedIn's own search capabilities. Advanced talent search engines take it a step further by also providing contact details. One shining example is Noon AI, which uncovers LinkedIn profiles, email addresses, and phone numbers, all in one place.

Remember that LinkedIn InMails are just one tool in a recruiter's arsenal. By exploring open profiles, sending warm connection invites, and trying out different outreach methods, recruiters can truly connect with potential candidates. So go ahead, and venture into the talent acquisition world with a friendly smile, a creative mindset, and a bit of lighthearted charm.